BARILLA
embracing the mediterranean lifestyle.
Barilla’s international project started in Italy through the construction of a digital ecosystem based on a very clear brand strategy involving website, social media, and digital PR.
A scalable communication and marketing framework was created to be adapted and replicated in all countries.
The campaign introduced the “Italian Ambassadors” program, which aimed to promote a sustainable food model by blending tradition, innovation, and technology.
The result was a successful digital ecosystem and a scalable communication and customer experience framework.
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