AICEP PORTUGAL GLOBAL USA
PORTUGAL AS A GLOBAL BRAND.
The USA market is a strategic market for Portugal, particularly in the Food & Beverage, Wine, Fashion, and Home Decor industries.
In 2022, The Ad Store was chosen to develop a digital campaign for the Portuguese Government, Ministry of Economy – International Relations.
Following the success of the campaigns PORTUGAL OPEN FOR BUSINESS and MADE IN PORTUGAL naturally, THE AD STORE NYC agency was invited again to develop a new campaign for AICEP Portugal Global USA.
For the 2022/23 campaign, the goal was to build on the success of the B2B MADE IN PORTUGAL naturally campaign and to reach the final consumer through a B2C strategy.
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PARMACOTTO
PARMACOTTO100% made in italyParmacotto's core business is the production of cooked ham (prosciutto cotto), and its core value lies in using top-quality products that are 100% made in Italy.This focus on Italian-made products is central to its product launch in the...
BOLLA
BOLLAenjoy slow life.Enjoying the beautiful moments that life has to offer, savoring and sharing them with loved ones, while enjoying a glass of delicious wine. This is the brand positioning that the renowned Italian wine producer Bolla has chosen to share with the...
PORTUGAL2US.COM
PORTUGAL2US.COMcurated products. curated content. The Ad Store NYC has launched the first-ever marketplace dedicated to the finest brands and products exclusively made in Portugal. This platform allows you to discover, select, and purchase a range of unique...
MADE IN PORTUGAL NATURALLY
MADE IN PORTUGAL NATURALLYTHERE'S A PLACE TO BE. PORTUGAL. The USA market is a strategic market for Portugal, particularly in the Food & Beverage, Wine, Fashion, and Home Decor industries. The Ad Store was chosen to develop a digital campaign for the...
BARILLA
BARILLAembracing the mediterranean lifestyle. Barilla’s international project started in Italy through the construction of a digital ecosystem based on a very clear brand strategy involving website, social media, and digital PR. A scalable communication and...
POPCORN INDIANA
Popcorn Indianamake people happy. We transformed the boring and uninspired image of popcorn with Popcorn, Indiana by introducing the world to all-natural, small-batch popcorn with crazy good flavors that make people happy. Because when it comes to healthy...
ICONS OF EUROPEAN TASTE
Icons of European TasteA communication platform to promote the best PDO brands from Italy in the US.Meet other ad stories
LEGENDS FROM EUROPE
LEGENDS FROM EUROPEWE DON´T JUST SHARE OUR FOOD WITH THE WORLD,WE SHARE OUR VALUES.With the help of celebrity chef Fabio Viviani, we celebrated four separate iconic EU brands under a single umbrella platform through social media, online video, paid digital, print and...