AICEP PORTUGAL GLOBAL USA
PORTUGAL AS A GLOBAL BRAND. 

The USA market is a strategic market for Portugal, particularly in the Food & Beverage, Wine, Fashion, and Home Decor industries.

In 2022, The Ad Store was chosen to develop a digital campaign for the Portuguese Government, Ministry of Economy – International Relations.

Following the success of the campaigns PORTUGAL OPEN FOR BUSINESS and MADE IN PORTUGAL naturally, THE AD STORE NYC agency was invited again to develop a new campaign for AICEP Portugal Global USA.

For the 2022/23 campaign, the goal was to build on the success of the B2B MADE IN PORTUGAL naturally campaign and to reach the final consumer through a B2C strategy.

Meet other ad stories

PARMACOTTO

PARMACOTTO

PARMACOTTO100% made in italyParmacotto's core business is the production of cooked ham (prosciutto cotto), and its core value lies in using top-quality products that are 100% made in Italy.This focus on Italian-made products is central to its product launch in the...

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BOLLA

BOLLA

BOLLAenjoy slow life.Enjoying the beautiful moments that life has to offer, savoring and sharing them with loved ones, while enjoying a glass of delicious wine. This is the brand positioning that the renowned Italian wine producer Bolla has chosen to share with the...

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PORTUGAL2US.COM

PORTUGAL2US.COM

PORTUGAL2US.COMcurated products. curated content.  The Ad Store NYC has launched the first-ever marketplace dedicated to the finest brands and products exclusively made in Portugal. This platform allows you to discover, select, and purchase a range of unique...

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MADE IN PORTUGAL NATURALLY

MADE IN PORTUGAL NATURALLY

MADE IN PORTUGAL NATURALLYTHERE'S A PLACE TO BE. PORTUGAL.  The USA market is a strategic market for Portugal, particularly in the Food & Beverage, Wine, Fashion, and Home Decor industries. The Ad Store was chosen to develop a digital campaign for the...

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BARILLA

BARILLA

BARILLAembracing the mediterranean lifestyle.  Barilla’s international project started in Italy through the construction of a digital ecosystem based on a very clear brand strategy involving website, social media, and digital PR. A scalable communication and...

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POPCORN INDIANA

POPCORN INDIANA

Popcorn Indianamake people happy.  We transformed the boring and uninspired image of popcorn with Popcorn, Indiana by introducing the world to all-natural, small-batch popcorn with crazy good flavors that make people happy. Because when it comes to healthy...

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LEGENDS FROM EUROPE

LEGENDS FROM EUROPE

LEGENDS FROM EUROPEWE DON´T JUST SHARE OUR FOOD WITH THE WORLD,WE SHARE OUR VALUES.With the help of celebrity
chef Fabio Viviani, we celebrated four separate iconic EU brands under a single umbrella platform through social media, online video, paid digital, print and...

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